The mission of alpha climbing is to take motivated youth and young-adult athletes to the best rock on earth; to give them the opportunity, resources, mentorship, and motivation to succeed and be safe; to teach them about our planet, its inhabitants, fragility, and finite nature; and to help with the task of developing impassioned, aware, and responsible adults.

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Our mission isn’t just to go climb rocks. Our role as mentors will help craft the next generation of leaders, problem solvers, and healers. Read more about how we build human beings here.

We believe that all people deserve to be treated fairly, with equal rights, dignity, and compassion. We believe that the earth is precious and finite, and that we can make a difference in determining its health.

Our programs are available regardless of race, religion, ethnicity, creed, sexual/gender orientation or identification, socioeconomic background, and/or family history. We support causes that benefit human rights, protection and advancement of the marginalized, and protection of the environment and the natural world.

Core values

  • Practice love, compassion, and kindness to all living things.

  • Look out for each other. Communicate. Ask.

  • Celebrate diversity. Promote equality. Actively work towards justice.

  • Honor our family and friends. Show appreciation for those who support us.

  • Take care of our bodies and brains.

  • Be humble, gracious, and courteous.

  • Be forgiving and ask for forgiveness. We all make mistakes.

Our mission and values align closely with that of the International Federation of Sport Climbing’s Charter of Ethics. Please take a few minutes to read through the charter.

RESPONSIBILITY

Each year, we donate hundreds of dollars to local route developers and access organizations to the areas we visit. These funds are used for new routes or replacement anchors or other hardware. If possible, we lend a hand with trail building, trash collection, or whatever else we can do to help out.

We donate a minimum of 1% of annual sales and program revenue to non-profits dedicated to furthering environmental causes and protection. We've chosen The Nature Conservancy as our main beneficiary. With their CARBON FOOTPRINT CALCULATOR, it's easy to find the carbon effect we generate through travel, and to take steps to reduce it, or to make contributions which will offset it.